Celebrating 25 Years of Real-World Impact
For 25 years, CBS has been helping businesses solve complex operational challenges—and we’ve learned a lot along the way. To mark this milestone, we’re launching an exclusive video series featuring CEOs, executives, and industry leaders sharing their most valuable insights.
In each interview, these leaders discuss the key strategies, lessons, and trends shaping modern business—what works, what doesn’t, and how to stay ahead. From boosting profits to building a culture of continuous improvement and navigating Industry 4.0, this series delivers real-world takeaways you can apply in your own organization.
Kicking Off the Series with Ed Hoffman
In this first video, CBS Founder & President Ed Hoffman shares what’s ahead for the series and reflects on the biggest lessons from 25 years in business. Learn how continuous improvement, strategic execution, and innovation drive lasting success—and why winning in today’s marketplace requires more than just ambition.
Jeff Rusch
VP of Operations, Christensen Farms
How does a furniture manufacturing expert go on to transform agricultural operations at scale? In this exclusive conversation, Jeff Rusch shares how continuous improvement principles apply across industries. From reducing inefficiencies to empowering teams to solve problems proactively, this interview is packed with practical takeaways for any business leader looking to drive sustainable success.
Latest in Series
How does a furniture manufacturing expert go on to transform agricultural operations at scale? In this exclusive conversation, Jeff Rusch shares how …