leadership-engagement
leadership-engagement

Why CI Efforts Don’t Last

June 27, 2025 | by Scott Cameron

Most organizations launch continuous improvement (CI) with energy. There are kickoff events, training programs, and leadership speeches about the importance of change.

But six months later? Silence.

The boards stop getting updated. The problem-solving cadence slips. The energy fades. And frontline employees go back to the way things were before.

So what happened?

The Hardest Part of CI Is Sustainment

It’s easy to get excited about a launch. What’s hard is maintaining commitment once the buzz wears off.

Sustainment isn’t about running one more event or holding another workshop. It’s about leadership behavior, communication, and accountability.

Here’s what I’ve seen make the biggest difference:

1. Leadership Must Keep Showing Up

After the initial rollout, leaders often retreat. The project is “handed off” to the floor. But in a real CI system, leadership presence doesn’t end after launch — it increases.

If the team sees leadership disappear, they assume the initiative isn’t a priority. If they see leaders asking questions, coaching, and helping remove barriers, they keep leaning in.

2. Problem Solving Must Stay Active

The CI system is only alive if problems are being solved. That means:

  • Teams stay in rhythm (daily, weekly, monthly)
  • Problems are documented and tracked
  • Support is provided when teams get stuck

CI dies when problem-solving becomes passive. When issues go unsolved, or worse, unnoticed.

3. Communication Must Flow Both Ways

A real CI system creates vertical feedback:

  • Top-down: Priorities, goals, and strategy
  • Bottom-up: Pain points, barriers, and progress

Leaders can’t fix what they can’t see. Teams can’t prioritize what they don’t understand. Sustainment depends on closing that loop.

4. Culture Needs Reinforcement

You don’t create culture in a slide deck. You create it by celebrating wins, recognizing effort, and reinforcing expectations over time.

If teams go the extra mile and hear nothing? Momentum disappears.

If leaders acknowledge progress and coach through setbacks? The system grows stronger.

Final Thought: CI Is a Living System

Continuous improvement isn’t a project. It’s not a six-month sprint. It’s a way of operating.

That means leaders must:

  • Stay visible
  • Keep problem-solving active
  • Reinforce communication
  • Build trust through consistency

Because when sustainment fails, teams don’t just lose progress — they lose belief.

Related Reading:
If you missed my last post on the role of leadership presence, check it out here: Leadership Sets the Standard

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